Learn about the importance of Sales, as taught in an Executive MBA online, and realize that corporations cannot thrive without a trustworthy sales force.
It has been said that the greatest salesman can sell a box of matches on the moon. There is so much truth to this statement, as we can see today in how consumers make so many purchases of things that aren’t really necessary. An Executive MBA online program teaches students all there is to learn about Sales.
An EMBA is not a training ground for a salesman, strictly speaking. The program is much more than that since it is focused on giving education to executives, managers and business leaders. These people do not need to learn how to make a sale, but rather to motivate, inspire and move their people to sell that box of matches on the moon.
Selling is one of the oldest skills that man has ever learned. It used to be through the barter system – exchanging something valuable for another thing, for instance gold for spices. This actually happened when Europeans came to Asia for the first time and were willing to exchange gold for aromatic and savory Asian spices.
After the invention of money and the monetary system, buying and selling made more sense. The challenge, however, remains the same – convince people to let go of their gold (money) by offering them something that is of more value to them or at least making them believe that the commodity being offered is indeed more valuable or at least of the same value.
Selling is an art as it is science. There is so much knowledge, experience and strategy placed on a single sales pitch. Corporations spend money just to come up with the right sales pitch, the most appropriate words to say, and the production of several paraphernalia (sales materials) that amount to thousands of dollars to promote their product.
Sales people are trained to say the right words to a specified group of people at any and every given situation. It doesn’t matter whether or not the people making the sale truly believe in the product. This is why they are called professional marketers.
Today, the world is so consumed with the latest fashion, food and electronic products. A few decades ago, people were fine without a cell phone. Today, it seems as though relationships and businesses could not exist or thrive without the handy little cell phone (or smart phone or notebook or Blackberry or iPad).
When the automobile first entered the market, aesthetics didn’t really matter. What mattered was that the self-propelled “horse cart” could take its passengers to their destination on time and safely. Today, however, consumers spend thousands of dollars to customize their cars’ wheels, install hydraulics, and equip their automobiles with the most powerful sound system.
According to studies, people buy more stuff than they really need. They spend thousands of dollars every month on things that they can do without. And sales people are not complaining.
Skills and knowledge in Sales are important in order for corporations to grow. It is necessary for business leaders to get as much learning as they can on Sales. An Executive MBA online program provides that knowledge, among many other things.






