Business signs are typically the first visible advertisement a customer sees. This is why companies spend huge amounts on research just to choose the right set of colors for their products, services and brand. Choosing the right colors and color combination can truly make or break a business.
It is true that many people are psychologically affected by the colors presented to them, specifically in advertising peripherals. Color dictates the mood, appeal and impression of a company, which makes customers immediately decide whether they like what they see or not. Usually, colors are the first thing that attracts a person to anything, which makes colors very important in any advertising effort.
Even though you’d want your sign to say all the right things, choosing the right color combination is equally important. Believe it or not, modern color research has been guiding many companies and businesses to attain a set of brand colors to represent them. Color influences our emotions in a variety of ways but most importantly, it is the first sensory touch point of a business to a client.
Now choosing your color palette doesn’t mean going for your personal favorites. Choosing two basic colors can serve as the foundation of the overall design of a business and company. From there, other designs and suitable graphics can be added to your signs.
The first thing to consider in choosing the right color combination for your sign is the visibility level it will be seen from. A dark color font on a light background and vice versa will work well for viewers to be drawn to your signage. You should also consider where the sign would eventually be placed in order to choose an appropriate color contrast from there as well.
When building a sign on its own, you should choose a shade that closely identifies it with the business and brand. People who see familiar colors will instantly associate the sign to your brand, which will then eventually encourage business. Choosing a color that stands out can especially help when being flooded with a lot of clutter.
Know that warm colors encourage people to relax and linger, making them good color choices to encourage people to stay in a store or restaurant. The comforting hues of red, orange and yellow bring in a certain feel of hospitality. Red is also a color that stimulates appetite, making it a good option for any food-related business.
Signages that have splashes of yellow command attention, making hues of yellow a universal favorite for businesses. Other attention grabbing colors include hot pink or electric green but these colors are mostly related to a younger audience because of their rather unique appeal. For safer colors, strong hues of red and blue are always popular options.
For a professional and elegant look, one can never go wrong with black and white. If playing with colors is not your thing, white will always a good background choice along with any strong contrasting color. The color black also serves the same purpose as long as light colored graphics and texts go with it.
In addition, fonts of your signs should be legible without any fancy strokes or complications. The background should never overpower the actual message of the sign or else the sign’s purpose will be defeated. Choose your colors wisely but also know to have fun with colors!